Products

OBI Group Sourcing (Shanghai) Ltd. is sourcing a comprehensive range of DIY products, which represents the major part of the key product groups of the DIY business, e.g.:

  • DIY & garden power tools and corresponding accessories
  • DIY & garden hand-tools
  • Hand Tools
  • Construction Tools
  • Ironware
  • Wooden connectors
  • Car/Bicycle accessories
  • Painting tools
  • Irrigation Systems
  • Personal Safety-Assortment
  • etc.

Across all product groups OBI Group Sourcing (Shanghai) Ltd. is managing more than 12.000 articles.

Product Philosophy

We define our assortments and products based on the needs of our customers. We develop products and concepts tailor-made for the different customer expectations and experience, starting from the DIY beginner up to the professional craftsmen. The customer needs differ within as well as across the countries, e.g. due to country specific applications, seasonality, tastes, technical & legal specifics, purchasing power, etc. OBI transfers these requirements into a comprehensive private brand portfolio, which differs across price points as well as product groups. We care for our products and private brands because these are the backbone for a long-term trust-worthy relationship with our customers.

Services

OBI Group Sourcing (Shanghai) Ltd. covers a broad range of services and responsibilities related to its products. This includes all aspects of
  • Product Sourcing
  • Quality Management
  • Scouting & Supplier Management
  • Artwork & Picture Management
  • Finances
  • Administration
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